Sally Alsop
MD, Agfora Ltd
United Kingdom
Sally's first role in insights was as a graduate trainee at Research International (now Kantar). After 2 years in London, she joined RI in Paris, learning from the 'French school of qualitative research'. After a period working client side for Eurotunnel in both insights and marketing, she set up her own business, Agfora. Sally provides research consultancy services for public and private sector clients and other agencies mainly in B2B and some of the trickier B2C sectors.
AQR Membership
Sally has been a Member of the AQR since September 2021
Notable achievements and contributions
- 1986 BSc (Hons) Agriculture University of Plymouth
- 1987 Graduate trainee at RI Specialist Units, London
- 1996 Research Manager at Eurotunnel (to Head of CRM)
- 2002 Executive MBA (Hons) ESSEC (Paris)
- 2006 Created Alsop & Associes (FR) then Alsop & Co. (UK)
- 2015 Founded Agfora Ltd (UK)
- 2020 to present day Committee Member for Insight Consultants Group
- 2024 Completed AQR Gaining Qual Skills from Therapeutic Practices