
Tara Lyons
Managing Director, Indiefield
United Kingdom
Tara began her career in market research at Pegram Walters Associates in 1990. She went on to head the fieldwork division of SPA before forming Indiefield in 1998. She was a founding director of Wyoming Studios in London until 2003 and served as a Councillor on the board of the Market Research Society from 2007-2010.
AQR Membership
Tara has been a Member of the AQR since May 2020
Notable achievements and contributions
- 1998 Founded Indiefield
- 2007 MRS Councillor