Moving swiftly on

Reputation to uphold

The AQR of the noughties has been an energetic, all-embracing Association with a reputation for providing value for money courses and events that its members need, upholding professional standards in qualitative research, and enabling its members to network.

It is not impervious to change, as Rosie Campbell's article illustrates. Looking to the future it recognises the need to challenge existing aims while still catering to the requirements of a very diverse membership. The Directory, however, offers an opportunity to look back at what it achieved in the previous year.

So what were the highlights? It wouldn't be fair to pick one above all others, but one event that took off with all the energy of a firecracker was Pecha Kucha. Drawing its name from the Japanese term for the sound of "chit chat" it rests on a presentation format based on a simple idea: 20 images x 20 seconds — a format that makes presentations concise, and keeps things moving at a rapid pace.

Pecha Kucha firecrackers

To date AQR has held three Pecha Kucha nights, organised by Razor Research's Chloë Fowler and Elle Atton, and though they have proved a draw for those new to the industry (and those from outside) — they've increasingly attracted more senior researchers, keen to find out just what they've been missing.

Timing is increasingly an issue for those whose diaries get blocked out months in advance, and it means that AQR has to get the topic and content just right. The stalwarts of the training calendar have always been the Foundation and Moderating Skills Courses.

In 2009, after many successful years in the driving seat, Andrew Beney handed over the reins of the Mod Skills course to Ruth Preston. She saw her challenge as maintaining the standards that Andrew had set, while providing more opportunities to put what's learnt into practice. Initial feedback is that she's succeeding.

The Foundation Course also fulfils an essential role, grounding newcomers to the industry in the essence of qualitative research. It's spearheaded by Lucy Bannister. Last year Geoff Bayley again held live groups on the non-residential version, a good way to keep "newbies" alert, and give them a taste of what life is like in the "real" world.

Event newcomer

A new topic was slipped into the training calendar last year: AQR's NLP for Excellence in Moderating Skills course. The day was a hands-on workshop showcasing and demonstrating the practical use of NLP modelling. Held at the London Art House (in all its baroque oddness) and led by Tina Berry and Joanna Chrzanowska, it featured a mix of live and videoed moderating, plus paired and group moderating exercises. Those who attended talked of achieving a new understanding of their strengths and weaknesses in this area, and being able to equip themselves with qualitative tools to "stretch" and adapt their own individual styles.