More in Resources:

Inspiration
  • Latest Articles
  • Article Index
  • Podcasts
Careers in Qual
  • Qual as a career choice
  • A typical qual project
  • Careers FAQ
Industry Information
  • Glossary of terms
  • Past, Present, Future
  • Recruiter Accred (RAS)
  • Safety Guidance
  • Data Quality
Quick Answers
  • Running Projects
  • Running Groups
  • Books and Reading List

Loading Resources...

Latest Articles
Article Index
Podcasts
Qual as a career choice
A typical qual project
Careers FAQ
Glossary of terms
Past, Present, Future
Recruiter Accred (RAS)
Safety Guidance
Data Quality
Running Projects
Running Groups
Books and Reading List
      • Directory
        • Business Directory Listing
        • Advanced Search
        • Viewing Facility Locations
        • Graduate Training
        • How to be included
      • Useful Contacts
        • Market Research
        • Direct Marketing
        • Advertising
        • Miscellaneous
      • Members
        • AQR Members List
        • Members by Company
      • Reasons to join the AQR
        • Members Benefits
        • Individual Membership
        • Group Membership
        • Affiliate Membership
        • Alumni Membership
        • Membership Logo
        • Tax Relief
      • Membership
        • Become a Member
      • Inspiration
        • Latest Articles
        • Article Index
        • Podcasts
      • Careers in Qual
        • Qual as a career choice
        • A typical qual project
        • Careers FAQ
      • Industry Information
        • Glossary of terms
        • Past, Present, Future
        • Recruiter Accred (RAS)
        • Safety Guidance
        • Data Quality
      • Coming up
        • What's on
        • Facilities
        • Booking
      • Webinars
        • Webinars
        • Latest Webinar
      • Excellence Award 2025
        • About the Excellence Award
        • How to enter
        • Past Winners
        • Winners experiences
        • About Prosper
      • Parker Prize 2025
        • About the Parker Prize
        • How to nominate
        • Winners experiences
        • About Ken Parker
      • Pioneers Award
        • About the Pioneers Award
        • How to enter
        • Entry form
        • Past Winners
      • Awards for achievement
        • Recognising achievement
      • About the AQR
        • About the AQR
        • Industry Benefits
        • Benevolent Fund
      • Admin Details
        • The Board
        • The Secretariat
        • Legal Info
      • History and Heritage
        • Timeline
        • First Newsletter
        • First InBrief
        • Past Chairs

Membership

You want to develop.
You want to be recognised.
You want to feel inspired.
You want to connect.

So join us.

Join AQR today

Mailing List

Sign up to stay informed and inspired.

About usMembersBoardHeritage
DirectoryCalendarArticlesGlossary
CareersAwards

The Association for Qualitative Research

Katepwa, Ashfield Park Avenue,
Ross-on-Wye, HR9 5AX
Telephone: 01989 551016
Email: admin@aqr.org.uk

YouTube LinkedIn

Copyright © AQR, 2013-24. All rights reserved

31 March 2013

Seeking inspiration?

Who's reading what? I asked the AQR Committee recently. The results form part of our occasional reading list.

Welcome to Biscuit Land: A Year in the Life of Touretteshero, Jessica Thom, Souvenir Press

Jessica suffers from Tourettes and one of her tics is to say the word "biscuit" aloud about 16 times a minute, 6 million in a year! The book is a month-by-month account of a year in her life and it is full of courage, humour, compassion as well as illustrations of crass ignorance and cruelty. Jessica has a website and blog "Touretteshero" and you will be delighted by your visit.Geoff Bayley

www.thisamericanlife.org

It's worth subscribing to this weekly, hour-long public broadcasting show for the stories. The (mostly) true stories they pick, the way they research them, the interviewing that gives people a voice, and the quality of production guarantees an hour well spent. Often poignant, sometimes funny, always insightful: I rarely miss an episode.Paul Hutchings

Pillars of the Earth, Ken Follett, Pan

I got absolutely hooked on this novel, knew nothing about it when I picked it up at the airport and have not found anything to better it yet!Vanessa Rogers

Consider the Lobster, David Foster Wallace, Abacus

I appreciate this one isn't exactly new on the market — originally published in 2005 — but it is a fantastic and thought-provoking collection of essays from the brilliant, surreal, unique mind of David Foster Wallace. The essays look at everything from ghost written sports biographies through to the ethics of consumer gratification, and from Kafka to the American porn industry "Oscars". Foster Wallace has a real knack for looking at issues in a truly original way and then articulating them in an enormously enviable style of prose. If you find yourself hooked on his work I can also recommend, among others, Oblivion: Stories. It contains a wonderful tale about a focus group that is guaranteed to make you simultaneously smile and question yourself.Kirsty Yeomans

www.99percentinvisible.org

Presented by Roman Mars and described as a "tiny podcast about design". Worth a listen because they're lovely and short, brilliantly diverse, not at all pretentious or worthy and endlessly curiosity-inducing.Chloe Fowler

www.freakonomics.com/radio

Steve Levitt and Stephen Dubner present a regularly updated series of engaging, pithy, living and breathing series of lessons on behavioural economics and all things wonderfully clever.Chloe Fowler

Louella Miles

Louella Miles

Louella Miles, the editor of In Brief since July 1996, is a business journalist of some 20 years experience, focusing mainly on marketing-related topics. Louella is the co-founder of the professional ...

Read more

Other articles by Louella Miles:

  • Working hand in hand
  • Data Protection Update
  • AQRP has new name
  • E-mail leaves recruiters cold
  • Power hungry consumers
  • Essential Reading
  • Camargue tackles PR
  • What do you think of AQR?
  • Feedback from the coalface on repeat attendance
  • Verbatim: A fresh perspective on qual
  • Survey: What do you really think?
  • Seen and heard
  • AGM 2001: A time of change
  • Will boys be boys?
  • Do we understand children?
  • It???s a new day. It???s a new team.
  • Regional Moves
  • In Depth: An interview with Vera Kerr
  • The Euro Impact
  • On course for accreditation
  • Telling the teacher's tale
  • On the hunt for hotels
  • Luigi wins award
  • Different storkes, different folks
  • Marketing insight: A review of 'How Customers Think'