Breathe Ltd

Our focus is on accessing real life as it unfolds, rather than relying on post-rationalised recall. Using mobile ethnography approaches such as our “Pain and Pleasure” app, alongside carefully curated online communities, we get close to how and why people think, feel and behave in real moments.

Whether online or face to face, we take a behaviourally grounded approach, helping clients understand not just what people say, but what they actually do - and what that means for future decisions. This enables confident anticipation of behaviour, not just explanation of attitudes.

We are passionate about research that leads somewhere. Our debriefs are sharp, senior-led and decision-focused, ensuring insight is clearly embedded in business thinking and translated into meaningful commercial and strategic impact.