QRi Consulting

At QRi Consulting* we bring over 30 years of experience of in-depth qualitative research founded on consumer psychology, uncovering the deeper motivations, emotions, and subconscious drivers that influence consumer behaviour. By getting 'Inside the Consumer Mind™', we uncover deep insights that your brand needs to gain and sustain a competitive edge in today's fast-evolving market.

Our proprietary QualiQuant® research method combines the depth of qualitative insights with the precision of quantitative analysis, giving you a deeper measurable understanding of your audience. This allows you to make data-driven decisions while tapping into the rational and emotional triggers that shape consumer choices.

With a proven track record across diverse industries—including destination & country branding, FMCG, leisure & lifestyle, health & wellbeing, automotive, luxury, and technology—we deliver actionable insights that help your business thrive. Our clients have seen measurable growth through refined brand positioning, enhanced customer loyalty, and successful product launches & relaunches.

Founded on the legacy of CRAM International® and QiQ International®, QRi Consulting continues to innovate while honouring the tradition of in-depth qualitative research, including our ECGs® (Extended Creativity Groups), which tap into subconscious consumer emotions and motivations.

We are also proud to sponsor the ESOMAR Best Qualitative Paper – Peter Cooper Excellence Award, reflecting our ongoing commitment to pushing the boundaries of qualitative research excellence.

Let QRi Consulting be your partner in translating consumer understanding into business success.

*Qualitative Research International (QRi) Consulting Ltd trading as QRi Consulting.