Animatic

A form of stimulus material comprising a series of sketches or cartoons linked into video form, with appropriate soundtrack, used to represent rough or early ideas for TV commercials so that they may be researched. An alternative is offered by the videomatic, which uses photographic images rather than sketches or cartoons, again along with a soundtrack. Material known as a stealomatic uses visual references such as film clips in order to represent the style or feel intended for a commercial.

Related Terms

• Stimulus Material
• Advertising Research