Library
Latest Articles Author Index Articles Index PodcastsCareers in Qual
Qual as a career choice A typical qual project Careers FAQResources
Glossary of terms Past, Present, Future Recruiter Accred (RAS) Safety GuidanceQuick Answers
Running Projects Running Groups Books and Reading ListCreative development research
This term usually refers to a form of qualitative advertising research. In it, a number of creative ideas for specific advertisements are examined, with a view to the further development of the most potentially effective ideas.