Mock-up

A prototype or model used for research purposes, designed to give as accurate an impression as possible of the finished item. Qualitative researchers may often work with mock-ups of packs or new products, and sometimes with design mock-ups for point of sale displays or shop interiors, or with models of whole buildings.

About the AQR Glossary:

This glossary is compiled and maintained by the Association for Qualitative

Research, the foremost authority on qualitative practice, training and

innovation, and the global hub of qualitative thinking.

If you are a qualitative research consultant or a business offering qualitative

research services, please consider joining the AQR and supporting the organisation.

Benefits of AQR Membership