Library
Latest Articles Author Index Articles Index PodcastsCareers in Qual
Qual as a career choice A typical qual project Careers FAQResources
Glossary of terms Past, Present, Future Recruiter Accred (RAS) Safety GuidanceQuick Answers
Running Projects Running Groups Books and Reading ListPositioning
A description of a brand, including its rational/functional and its emotional or abstract features or values, in relation to its competitors in a market.