Self-Curated Peer Sessions

Following a Focus Group discussion one or more respondents is recalled to either facilitate/co-facilitate a similar discussion among a set of their peers. Selection will depend on role or contribution to the group discussion but criteria for suitability may vary from researcher to researcher. Peers include colleagues, neighbours, friends and relatives who share certain behaviour or consumption criteria. The sessions are conducted in a relaxed setting where respondents would typically socialise with their peers. A limited number of researchers may attend as observers.