Topline debrief

A debrief or verbal presentation of findings from a study given very quickly after the end of the project - perhaps the day following the end of fieldwork. While topline debriefs are increasingly a fact of life in a pressured business environment, there is a feeling amongst researchers, and many clients, that they should be regarded as an exception to the norm. Much valuable insight may be lost, and the value of a study wasted, if there is no time for proper analysis.