Anita Fuller
Director, Qualispace, Spain
Spain
I’m Anita Fuller, a British qualitative researcher who has been living and working in Madrid for over 20 years. I specialise in partnering with international research agencies looking for expert qualitative research in Spain. I'm a strong believer in the importance of understanding, and conveying, cultural context, lifestyle and trends in order to gain meaningful insight into Spanish consumers.
Since 2008 I’ve been working as Qualispace, an independent partnership of two senior qualitative researchers based in Madrid.
Our experience covers branding and positioning work, comms, concept evaluation, new product development and general audience understanding across a range of categories including FMCG, Food & Drink, Health, Beauty, Lifestyle & Wellbeing, Online Shopping, Tech, Consumer Healthcare and Automotive - using the best tools for each job whether they be group discussions, IDIs, ethnography or online communities.
AQR Membership
Anita has been a Member of the AQR since October 1998
Notable achievements and contributions
- 1992 First-class Honours, Hispanic Studies King's College London
- 1994 MA in European Studies, Exeter University
- 1995 Began qual career with Taylor Nelson AGB, London
- 1996 Completed AQR Residential Foundation Course
- 1998 CIM (Chartered Institute of Marketing) Advanced Cert, London
- 2000 Moved to Spain, started working for Escario & Asociados, Madrid
- 2003 Founding partner of research agency El Patio Insights, Madrid
- 2007 Set up independent qualitative partnership, Qualispace, Spain