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Gemma Baldwin

Gemma Baldwin

Insight Director, Relish Research

United Kingdom

Gemma Baldwin has worked in qual research for over 13 years and is an Insight Director at Relish Research, a full service agency with offices in London and Leeds. With a background in mental health and psychology, Gemma has a keen interest in human behaviour. Having been elected to the AQR board in 2019, Gemma is now Vice Chair.

AQR Membership

Gemma has been a Member of the AQR since September 2015

Notable achievements and contributions

  • 2006 Graduated University of Lincoln with a degree in Psychology
  • 2009 Began qual career at Swift Research
  • 2009-2015 Team leader through to Project Co-ordinator and Res. Exec
  • 2015 Joined Relish Research
  • 2015-2020 Promoted from Senior Res Exec to Insight Director
  • 2019 Elected to AQR Board
  • 2019-2022 Served on AQR Skills comm. hosting & running courses & sessions
  • 2022 Elected as AQR Vice Chair