Gurpinder Sidhu

Gee is a Qualitative Research Director who has both agency and client-side experience. He takes pride in pulling together compelling narratives that drive meaningful change. During his time heading up Sky’s in-house qualitative team, he collaborated closely with senior stakeholders to shape content, communications, brand positioning and product innovation strategy. As a freelancer, Gee has partnered with a number of international agencies across a range of briefs and verticals.

Gee has a method neutral philosophy and draws from a broad toolkit, encompassing traditional/face to face and non-traditional/digital methodologies (online communities, social media and ethnography).