Jeff Deighton

Over the last 24 years we have answered business questions & strategic insights in B2C & B2B target groups for GB and international clients using hybrid, multi-disciplinary approaches. Much of our work relates to resolving pain-points and how to improve the Customer Value Proposition for brands & services

My personal mantra is to be a calm, objective voice in decision-making processes, ensuring no client ever fails-forward and to inform "tomorrow" by providing forward-looking Insights, Consequences and Recommendations (ICRs) on the challenges faced.

I have an inquisitive and problem-solving nature and like to work up-front with clients & partners to find the most appropriate solution within budget and timeline to truly understand the target groups.

We embrace best practices, latest analytical 'tools' and appreciate the local cultural understanding of our networks.

I have been a full Certified Individual & MRS Company Partner Member for over 30 years, I also enjoy being a member of the BHBIA (Adverse Events Certified), BIG, ESOMAR, ICG, AQR and The Research Network.

In my spare time, I attempt to moderate 4 wonderful children of my own and coach cricket with a passion Jan-July