
Jerry Latter
Research Director, YouGov Qualitative
United Kingdom
20 year qual veteran - I've seen things you people wouldn't believe. From the good old days of taxis taking me to Novotels in the East Midlands on rainy winter evenings weighed down with cash, curiosity and an overwritten discussion guide, through the early, terrifying use of text based groups to the fully fledged digital offering we now possess and all the wonders and pitfalls associated with it. From a slum in Margate to drinking ice coffee by the Thames with a multi-millionaire, there's nowhere I haven't qualled.
AQR Membership
Jerry is a Member of the AQR