Liz Sykes

Liz Sykes, has been one of the leading figures in UK qualitative recruitment, is Director, Treasurer and Company Secretary for the AQR and was chairperson of the VFA (UK) for many years. She was awarded Fellowship of MRS in 2022. Liz was 'in the business' for over 25 years joining Field Initiatives in 1996 from Strategic Research Group where she was Field Director. She has served on the AQR Board since 1991 covering all activities undertaken by the sub committees.