
Maxine Walter
Director of Consumer Insights, Ancestry
United Kingdom
Driving business growth through identifying deep insights, bringing them to life via storytelling and creating consumer-centric solutions.
Over 25 years of experience in range of diverse sectors and markets across the globe. Core expertise in Consumer insights, as well as Sensory, Product and Packaging development.
Key ability to uncover and translate complex consumer insights into concise, actionable recommendations for marketing and product development. Provide critical insights and strategic consultancy to senior leadership, consistently informing key decision-making processes.
AQR Membership
Maxine has been a Member of the AQR since July 2025