Natalie Price

I’ve spent over 30 years working in market research and fieldwork, with a real passion for understanding people, solving fieldwork challenges and finding ways to reach even the hardest-to-engage audiences.

I started my career in social research, where I built a fieldwork function from the ground up and managed the large-scale recruitment and logistics behind major deliberative research programmes. I later spotted an opportunity to create a standalone fieldwork offer, which I established and led for four years.

Client relationships have always been a big part of what I do. I enjoy working as a consultant to clients – helping shape the right fieldwork approach, spotting potential challenges early and finding practical solutions that work.

Today, my role spans both qualitative and face-to-face quantitative research. As part of the Senior Leadership Team, I also help shape and drive the wider strategy of the business – developing our people and services, embracing new technologies and ways of working, while continuing to champion the value of traditional fieldwork