Peter Allan
MD, Plus Four Market Research Limited
United Kingdom
With Plus Four... having completed close to 20,000 research projects, Peter has extensive qualitative and quantitative experience across many industries. As Managing Director of Plus Four Market Research Limited, Peter remains 'hands-on', managing projects and moderating groups / undertaking depth interviews throughout the UK, Europe and worldwide. Based on his vast knowledge and extensive experience, Peter is renowned for his excellent 'real world' advice and for taking on the more 'challenging' projects.
AQR Membership
Peter has been a Member of the AQR since September 1998
Notable achievements and contributions
- 1970 Peter Allan; founding member of the company Plus Four Analysis
- 1972 Becomes Full Member of the MRS (Market Research Society)
- 1985 Company incorporated as Plus Four Market Research Limited
- 1985 'The Qualitative Lab' (Wimbledon) opened
- 1987 'The Qualitative Lab' (Manchester) opened
- TBA - Plus Four Market Research Limited becomes an MRS Company Partner
- 1998 Becomes an AQR member
- 1999 Becomes a member of ESOMAR
- 2010 The Qualitative Lab (North and South) achieved VFA membership