
Rachael Penny
Director, Criteria Fieldwork Ltd
United Kingdom
Rachael joined the project management team at Criteria Fieldwork in 2007. She is experienced at managing the recruitment of participants for qualitative market research across a wide range of methodologies and sectors. These include social, consumer, financial and b2b.
AQR Membership
Rachael has been a Member of the AQR since January 2018
Rachael currently serves on the AQR Management Board
Notable achievements and contributions
- 2018 Elected to the AQR Management Board
- 2021 and 2024 Re-elected to the AQR Management Board