Sarah Hanney

I started my research career in 2011, moving between quant and qual specialisms - these days I mainly focus on qualitative methods, with expertise in retail and FMCG product / pack development. Outside of projects, my leadership skills focus on Talent – I lead Ninth Seat's Training, personnel recruitment, and all aspects of Personal Development.

I passionately believe in equipping all researchers with the skills they need in today’s climate – from ‘traditional’ moderation and analysis techniques, to making the most of AI innovations.