Saros Research Ltd

At Saros, we pioneered database-driven qualitative and UX recruitment in the UK almost 25 years ago. Working with a senior client from the qualitative research world, we knew that there was a better way than the traditional clipboard approach.

Since then, we've developed the UK's largest organically grown database of potential research participants, never ever sourced from lists. We continue actively to build our members. Every individual has willingly agreed to take part in face to face and online group discussions, depth interviews or online communities.

Every participant goes through careful telephone screening before being 'booked' to take part in any project; and we have strict rules about frequency of participation. This ensures quality control at all stages.

Saros can provide you with participants who are genuinely engaged and keen to share their thoughts, feelings and opinions; reflect the UK's diverse ethnic and social demographics; genuinely buy the brands they say they buy, and hold the attitudes they say they hold; meet the 'soft' as well as the 'hard' criteria; live all over the country, including the furthest reaches of the UK; turn up when they're supposed to, having completed their pre-task.