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24 January 2007

The ultimate wish list for 2007

Was 2006 a pig? Should clients (and researchers) get out more? In Brief asked for ideas on what the future might hold

It’s been a busy year for most researchers, but there are always facets of the job that drive them to despair. A very robust (not) sample provided the following clues as to what aspects of research in 2006 they would like to see the back of:

And, by means of contrast, let’s see what they’d like to see happen in 2007:

Louella Miles

Louella Miles

Louella Miles, the editor of In Brief since July 1996, is a business journalist of some 20 years experience, focusing mainly on marketing-related topics. Louella is the co-founder of the professional ...

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